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Agency project materials on a desk, illustrating a review of agency positioning

Agency positioning. The cost of saying yes

A business that does everything for everyone is, to most people looking in from outside, a business that stands for nothing in particular.

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Kate holding a coffee cup, featured in an article about client concentration risk

Client Concentration Risk in Creative Agencies

You call it your biggest client. It might be more accurate to call it your biggest liability.

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Duct-taped systems

Every workaround felt like five minutes well spent at the time. The bill for all of them together comes due later, and it is bigger

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The meeting that never needed to happen.

More meetings is not more alignment. Sometimes it is just a more organised way of not deciding anything. Running two shops and an events side

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Hiring will not fix a structure problem

More hands does not automatically mean fewer questions land on your desk. Sometimes it means more. The busier the wedding season got, the more freelance

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Why creative agencies say yes to everything

Every yes is a promise to someone. Say yes to everyone and you have promised more hours than the week actually contains. During wedding season

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The numbers you are avoiding

You know roughly how the bank balance looks. Roughly is not a financial system. It is a guess with better posture. Flowers are a brutally

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The systems blindspot: why your agency’s growth is capped by what’s in your head, not your team’s ability

You do not need a bigger team. You need the business to work without you being the answer to every question. For ten years I

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The founder bottleneck: why letting go feels impossible in a creative agency

Your team is good. So why is everything still running through you? There is a version of running a creative business where you are, technically,

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Why creative founders keep undercharging and how to stop

You know your rates are competitive. The problem is saying so. There is a conversation that happens in creative businesses across Surrey, Sussex and London

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