
The meeting that never needed to happen.
More meetings is not more alignment. Sometimes it is just a more organised way of not deciding anything. Running two shops and an events side

Hiring will not fix a structure problem
More hands does not automatically mean fewer questions land on your desk. Sometimes it means more. The busier the wedding season got, the more freelance

Why creative agencies say yes to everything
Every yes is a promise to someone. Say yes to everyone and you have promised more hours than the week actually contains. During wedding season

The numbers you are avoiding
You know roughly how the bank balance looks. Roughly is not a financial system. It is a guess with better posture. Flowers are a brutally

The systems blindspot: why your agency’s growth is capped by what’s in your head, not your team’s ability
You do not need a bigger team. You need the business to work without you being the answer to every question. For ten years I

The founder bottleneck: why letting go feels impossible in a creative agency
Your team is good. So why is everything still running through you? There is a version of running a creative business where you are, technically,

Why creative founders keep undercharging and how to stop
You know your rates are competitive. The problem is saying so. There is a conversation that happens in creative businesses across Surrey, Sussex and London