- The Circle solution
Running a business can be one of the loneliest things you can do.
Not because you are surrounded by the wrong people. But because nobody around you sees the full picture. Your team sees their part of it. Your clients see theirs. Your family are too close to it.
The hard decisions, the ones that keep you up at night, sit with you alone. And however much you trust the people around you, there is nobody in the room who has genuinely been where you are, has nothing at stake in the outcome and will tell you honestly what they think.
Larger organisations solve this with boards, leadership teams and advisors. Founder-led businesses rarely have any of those things.
The Circle changes that.
If you're looking for a space to refine your vision, challenge your assumptions, and walk away with a clear plan for growth, I can't recommend this enough.
- Pippa Tanko, Founder of &Pip
- Defining The Circle
What is The Circle?
The Circle is a small, curated peer advisory group. Six founder-led business owners, brought together through the Blindspot methodology, meeting monthly in person to share problems, develop solutions and hold each other accountable.
Every member has completed the Blindspot Founder Profile. That shared foundation changes the quality of the conversation in the room. You do not just know each other as business owners. You understand how each other thinks, where each other’s strengths are and where each other’s blindspots tend to show up. That level of self-awareness in a group creates something genuinely rare.
The group is deliberately mixed across industries. Not because industry does not matter, but because the diversity of perspective is exactly the point. A founder who has navigated the same challenge in a completely different sector sees it differently. That difference is where the most useful insight tends to come from.
This is the collective intelligence that larger organisations take for granted. The Circle makes it available to founders who are building something worth protecting.
- Session structure overview
What happens in the room?
Each monthly session is facilitated by Kate. Structured enough to keep things moving. Open enough to go where the conversation needs to go.
Every session creates space for each member to bring a real challenge to the group. Not a hypothetical. Not a vague concern. A specific problem sitting on their desk right now. The group works on it together. Different perspectives. Different experiences. Different thinking styles.
Because everyone in the room has their own skin in the game, the input is honest in a way that advice from outside a business rarely is. You leave every session with something specific to act on. And you come back the following month knowing the group will ask whether you did it.
That accountability is not incidental. It is the whole point.
The collaborative energy in the room was incredible. Surrounded by like-minded business owners, we tackled challenges and supported each other.
- Geoff Dyckes, Geoff Dyckes Financial
- A room full of trust
What founders say about The Circle
Heather Kingdon, Assist First Aid
Blindspot for Business opened my eyes to the inherent viewpoints and beliefs that affect the way we operate a business. This affects the way we value ourselves, our attitude towards money and how we conduct negotiations and ‘sell-ourselves’.
Listening in turn to our peers, helped to dispel some of those pre-conceived ideas and has helped so much in my thought process.
Andrew Dowsett, Rhabdomancy
The concept of dedicated time and headspace to focus on the business, rather than working in the business is undoubtedly invaluable.
I have found Kate’s structured learning insightful, it has helped me focus on the things that count. In addition the peer group support is a wonderfully useful forum to safely air difficult “blind spots” and come up with real-world solutions.
Danielle Fowler, Bee Focused Photography
I have come away with lots of practical strategies to help grow my business. The best part, though, was the peer-to-peer problem solving. Kate facilitated it perfectly. We got stuck into solving real business issues together. I walked away with a lot of clarity, ideas and some great new connections. If you’re looking to scale or just get your head straight on your business strategy, then I highly recommend this format.
- In person only
Why it meets in person
The Circle meets in person. Always.
The conversations that matter most in a group like this do not happen on a screen. The moment someone says the thing they have not said out loud before. The connection made between two problems that turns out to be the same problem. The shift in the room when something lands. These things need physical presence to happen properly.
Kate has facilitated both formats. The difference is not subtle. The Circle is in person by design, not by default.
- Trusted founder community
What The Circle gives you between sessions
Accountability
Kate checks in with every member between sessions to make sure actions are moving and momentum is not lost.
Community
Six founders who genuinely understand your world, invested in your success because they know you will invest in theirs.
Perspective
Every member brings a different profile, a different industry and a different way of seeing the same problem. That breadth is irreplaceable.
- Right time decision
How to join
Places in The Circle are limited to six per cohort. Every applicant has a short conversation with Kate before being offered a place.
This is not a formality. Kate uses that conversation to understand where you are in your business, what you are hoping to get from the group and whether The Circle is genuinely the right move for you right now. If she does not think it is, she will tell you. And she will suggest what might serve you better instead.
This process sets the tone for everything that follows. The Circle works because everyone in it has been chosen to be there. That selection is what creates the trust that makes the conversations possible.
Next cohort
Start date: To be confirmed
Places available: 6 maximum
- Applications now open. Get in touch with Kate to start the conversation.
- Investment
Programme Investment
£1,200
Including Founder Profile
Pay in full
or 3 x £425 per month
Save £75 by paying in full
£995
Existing Profile holders
Pay in full
or 3 x £350 per month
Save £55 by paying in full
The instalment option is a payment plan, not a rolling subscription. Your place in the cohort is confirmed for the full three months on booking. The total investment remains payable in full regardless of attendance.
- Who It’s For
Is this right for you?
It is right for you if any of these sound familiar:
- You have completed the Blindspot Founder Profile and want to take that self-awareness into a group setting
- You are making decisions that would benefit from honest input from people who have no agenda in the outcome
- You want peer support and accountability that goes beyond a networking group or a casual mastermind
- You are ready to be as invested in someone else's success as you want them to be in yours
- You want a monthly commitment that keeps you focused on the business rather than just in it
- You value honest challenge as much as support and can offer the same in return
The Circle is not right for everyone. That is why there is an application process. Kate curates every cohort deliberately to make sure the mix of people, thinking styles and industries creates the best possible dynamic for everyone in the room.
- FAQs
Questions you might have
How do I stop making important business decisions alone?
This is the problem The Circle is designed to solve. Most founders who join describe the same experience before they do: significant decisions being made in isolation, advice from people who either do not understand the business context or have a stake in the outcome. The Circle gives you six people who understand what it is to run a business, have no agenda in your decisions and will tell you honestly what they think. That is genuinely hard to find elsewhere.
Why is the group mixed across industries?
Deliberately. The diversity of perspective is what makes the group powerful. A founder who has navigated the same challenge in a completely different sector sees it through a completely different lens. That difference is where the most useful insight tends to come from. The Blindspot methodology is the common thread. Not the industry.
Do I need to have completed the Blindspot Founder Profile first?
Yes. The Founder Profile is the foundation that makes The Circle work. Every member understands their own thinking style and each other’s before the first session. That shared language changes the quality of the conversation significantly. If you have not yet completed your profile, the cost is included in your Circle investment.
Why does The Circle meet in person?
Because the conversations that matter most in a group like this do not happen on a screen. The trust, the honesty and the kind of connection that makes peer advisory genuinely useful are all built in a physical room. Kate has facilitated both formats. The difference is not subtle. The Circle is in person by design, not by default.
What is the application process?
A short conversation with Kate before you are offered a place. She uses it to understand where you are in your business, what you want from the group and whether The Circle is the right fit for you right now. If she does not think it is, she will tell you honestly and suggest what might serve you better.
Can I continue after the initial three month cohort?
Yes. Many founders choose to continue for a further cohort. Returning members are given priority and their investment reflects their existing Founder Profile status.
How do I stop making important business decisions alone?
This is the problem The Circle is designed to solve. Most founders who join describe the same experience before they do: significant decisions being made in isolation, advice from people who either do not understand the business context or have a stake in the outcome. The Circle gives you six people who understand what it is to run a business, have no agenda in your decisions and will tell you honestly what they think. That is genuinely hard to find elsewhere.
Why is the group mixed across industries?
Deliberately. The diversity of perspective is what makes the group powerful. A founder who has navigated the same challenge in a completely different sector sees it through a completely different lens. That difference is where the most useful insight tends to come from. The Blindspot methodology is the common thread. Not the industry.
Do I need to have completed the Blindspot Founder Profile first?
Yes. The Founder Profile is the foundation that makes The Circle work. Every member understands their own thinking style and each other’s before the first session. That shared language changes the quality of the conversation significantly. If you have not yet completed your profile, the cost is included in your Circle investment.
Why does The Circle meet in person?
Because the conversations that matter most in a group like this do not happen on a screen. The trust, the honesty and the kind of connection that makes peer advisory genuinely useful are all built in a physical room. Kate has facilitated both formats. The difference is not subtle. The Circle is in person by design, not by default.
What is the application process?
A short conversation with Kate before you are offered a place. She uses it to understand where you are in your business, what you want from the group and whether The Circle is the right fit for you right now. If she does not think it is, she will tell you honestly and suggest what might serve you better.
Can I continue after the initial three month cohort?
Yes. Many founders choose to continue for a further cohort. Returning members are given priority and their investment reflects their existing Founder Profile status.
- Apply for The Circle. Surrey, Sussex and London.