- For CReative agencies, branding studios, web & design founders
You started this to turn your creativity into a business. The creativity worked. The business part is where it got complicated.
You are good at what you do. Really good. But somehow the business does not quite reflect it. The hours are long. The margin is thin. The same problems keep coming back.
That is not a talent problem. It is a thinking problem. And it is exactly what Blindspot for Business was built to solve.
Find out your thinking profile. Free. Ten minutes.
Take the free Blindspot taster assessment and discover how your thinking is shaping your business.
- Join 40+ creative founders already working with Blindspot
15+
Years in
creative business
40+
Creative founders
coached
Surrey · Sussex · London
Based locally,
working nationally
- What founders say
The same problems. Finally fixed.
Not generic endorsements. Specific outcomes from founders who were stuck in the same patterns you recognise.
- Sound familiar?
You already know something needs to change.
The question is whether you can see what it is.
- You work hard but the numbers at the end of the month never quite reflect it.
- You are the best person in the room - which means everyone needs you in every room.
- You are fighting the same battles you were fighting two years ago.
- The creative work you started this business to do keeps getting pushed to the bottom of the list.
- You know what you need to do. You just never have the time or headspace to do it.
- You finished another busy month. And then you looked at the margin.
- If you recognised yourself in 3 or more of these, your blind spot is costing you time, margin, and energy right now.
- The Blindspot concept
Introduces the methodology simply without overwhelming.
Every founder has a thinking style. It shapes how you make decisions, how you lead your team, how you see risk and how you respond under pressure. It is your greatest strength. And your most consistent blind spot.
The Blindspot methodology makes that visible. Not as a label. As a map. A way of understanding the connection between how you naturally think and how your business actually behaves. Once you can see it clearly, you can work with it rather than be quietly shaped by it.
The creative founders I work with are brilliant at the craft. Running the business is a different skill entirely. That is where I come in.
The way you think built this business. It is also what is holding it back.
The most common thing I hear from founders when they first see their results is: I knew that about myself. But I had no idea it was affecting my business in this way.
- Kate Scholefield, Founder, Blindspot for Business
- Why Kate is different
She has been exactly where you are.
"The work-life balance that never quite worked. The delegation that never quite stuck. The hiring decisions that kept me awake. I have been exactly where you are."
- Kate Scholefield, founder of Blindspot for Business
Kate Scholefield founded Blindspot for Business because the coaching she needed did not exist. When she reached the point in her own creative business where she needed support, she went looking for a coach. What she found were generic frameworks and advisors who had never run a creative business.
Before Blindspot, Kate built Stems and The Grey Home Company — a floristry and interiors brand with two shops, an online business shipping worldwide and a reputation that took a decade to earn. She built it from scratch. She scaled it. And she learned everything that nobody warns you about.
"The most effective creative businesses aren't led by founders who have no blindspots. They're led by founders who know exactly what theirs are. And have built accordingly."
- Kate Scholefield, Blindspot for Business
- How it works
Built around how you think, not a generic framework.
Everything starts with the Blindspot Founder Profile. A psychometric assessment built specifically for creative business owners — not adapted from a corporate HR tool. Once you understand how you think, everything else changes.
01
Start with the Profile
Complete the Blindspot Founder Profile. 10–15 minutes online, followed by a 1:1 debrief with Kate. You will discover which of the four profiles is yours — Navigator, Driver, Analyst or Connector — and exactly where your blind spots are showing up in your business.
02
Fix what is costing you most
From there, you choose the path that fits. A Sharp Focus session for one specific, urgent problem. The Perspective programme for the deeper pattern. The Growth or Embedded Partnership for sustained coaching that compounds over time.
03
Build a business that works for you
The goal is not growth for its own sake. It is a business that reflects how good your work actually is. Where the margin shows up. Where the team runs properly. Where the thing you started this to do is still in the week.
- Sharp Focus Sessions
One problem. Half a day. Fixed.
Most creative business owners are not dealing with one problem. They are dealing with three. Each Sharp Focus session is a half-day working session with Kate — three and a half hours, one specific problem, a practical outcome you walk away with at the end.
01
Scope Creep
Stop losing margin to unbilled hours. A client on a four-hour retainer whose team consumed seventeen hours this month. Sound familiar? This session fixes that.
02
Pricing Confidence
You know what you are worth. The problem is saying it out loud. This session builds the language, the process and the confidence to have pricing conversations differently.
03
Client Onboarding
Every new client gets a different version of you. That is the problem. Build a process your team can own and run without you at the centre of it every time.
04
Delegation
Your team is good. So why is everything still running through you? Delegation needs more than good intentions. It needs a structure, clear outcomes and a check-in rhythm.
- Ways to work with Kate
Ways to work with Kate
Whether you are starting with a single problem or ready for a deeper engagement, there is a way in that fits where you are right now.
The Blindspot Founder Profile
The starting point for everything. Understand how you think and why it matters. From £295.
The Spotlight Sessions
Half a day. One specific problem. Fixed, not just discussed. From £795.
Perspective
The full Blindspot Founder Programme. Six sessions. A clear picture of how you think and what to do next. From £2,750.
The Growth Partnership
Ongoing 1:1 coaching built around your profile. Two sessions a month. From £1,295 per month.
Not sure which is right for you? Start with the free taster assessment or get in touch and Kate will help you find the right starting point.
- See it in action
Silverback Studios is a Surrey-based branding and creative agency. Read how the Blindspot Business Assessment changed how their whole team understands each other and works together.
- Founder Insights
Blogs
Scope creep is not a client problem. It is a boundaries problem
You know it is costing you. The question is why you keep absorbing it. A client on a four-hour retainer whose team has sent nineteen emails this month....
The founder bottleneck: why letting go feels impossible in a creative agency
Your team is good. So why is everything still running through you? There is a version of running a creative business where you are, technically, not needed for...
Why creative founders keep undercharging and how to stop
You know your rates are competitive. The problem is saying so. There is a conversation that happens in creative businesses across Surrey, Sussex and London every single day....
Make your creativity pay.
Your work is good. Your business should reflect it. That’s what Blindspot for Business is here to help you achieve.
- Ready to start?
Know your blindspot. Build your business.
The free taster assessment takes ten minutes. You will get your thinking profile, a short report and the clearest picture you have ever had of what is shaping your business decisions.