- FAQs
Your questions answered
Everything you want to know about the Blindspot methodology, the assessment, the products and working with Kate. If your question is not here, get in touch directly.
The Blindspot methodology
What is the Blindspot methodology?
The Blindspot methodology is a psychometric framework built specifically for founder-led creative businesses. It maps how a business owner thinks across four profiles and six business dimensions: risk, decisions, finance, team, ambition and strategy. It was built from scratch for the creative founder, not adapted from a corporate tool or generic small business framework.
What is a blind spot in business?
A business blind spot is the gap between how you think you make decisions and how you actually make them. In the Blindspot methodology, a blind spot is the natural consequence of a particular thinking strength. Every strength has a corresponding blind side. The Navigator’s gift for long-term thinking means the present goes out of focus. The Driver’s speed means the human cost of rapid action goes unnoticed. It is not a flaw. It is a pattern.
How is the Blindspot methodology different from Myers-Briggs or DISC?
Myers-Briggs, DISC and Insights Discovery are built for employees in organisations. The Blindspot methodology is built specifically for the business owner. Every question is written for the founder’s position. The decisions, pressures and ambitions that come with having your identity, reputation and livelihood on the line. The profiles and the application are all designed for the creative business context.
What are the four Blindspot founder profiles?
The four profiles are the Navigator, the Driver, the Analyst and the Connector. The Navigator is a strategic long-term thinker whose blind spot is the present. The Driver is action-oriented and decisive under pressure whose blind spot is the human cost of speed. The Analyst is rigorous and data-driven whose blind spot is momentum. The Connector builds exceptional loyalty whose blind spot is the difficult conversation.
What is Perspective in the Blindspot methodology?
Perspective is not a fifth profile. It is what becomes possible when a founder understands their own thinking clearly enough to work with it rather than be shaped by it. It represents the balance of all four thinking styles. The goal is not to have no blind spots. It is to know exactly what yours are and to have built your business accordingly.
What does the Blindspot assessment measure?
The Blindspot Founder Profile measures how you think across six dimensions of your business: risk, decision-making, finance, team, ambition and strategy. The results are not a fixed label. They are a map of the proportions of each thinking style across your profile. Most founders have one or two dominant profiles with a blend across all four.
The Blindspot Founder Profile
How long does the Blindspot Founder Profile take?
The online assessment takes 10 to 15 minutes and is completed through the Blindspot portal. Your personalised results report is delivered within minutes of completing. The 1:1 debrief with Kate is 60 minutes and takes place once you have had time to read your report. The debrief explores what your results mean in practical terms for your specific business.
Is one Blindspot profile better than another?
No. Every profile carries genuine strengths and a specific blind spot. A business full of Navigators will have extraordinary vision and a chronic problem with short-term delivery. A business full of Connectors will have an extraordinary culture and a recurring difficulty with hard commercial decisions. The goal is not to be a different profile. It is to understand yours well enough to work with it.
What if I am a mix of more than one profile?
Most founders are. Your results show the proportions of each thinking style across the six business dimensions. You will have a primary profile but the blend is where the real depth lives. The way your dominant profile interacts with your secondary profile is often where the most useful insights emerge.
Do I need to complete the Founder Profile before working with Kate?
Yes. The Blindspot Founder Profile is the starting point for every coaching relationship. It means the very first session is already built on something real and specific to you rather than starting from scratch. Some products include the profile in the price. Others require it as a prerequisite. Either way, it always comes first.
How is the Founder Profile different from the Team Assessment?
How is the Founder Profile different from the Team Assessment?
The underlying framework and four profiles are identical. The difference is in the questions. Every question in the Founder Profile is written for the business owner. Every question in the Team Assessment is written for the employee experience. The lens shifts. The framework stays the same. Understanding that difference is what changes how you lead, delegate and communicate.
The Spotlight Sessions
What is a Sharp Focus session?
A Sharp Focus session is a half-day working session with Kate focused entirely on one specific business problem. Three and a half hours. One problem. A practical outcome you leave with at the end. Not a conversation about what you should do. Doing it. Together, in real time. Something off your list, not added to it.
How do I stop scope creep in my creative business?
Scope creep in creative businesses is almost always a process and language problem, not a client relationship problem. The Sharp Focus on Scope Creep session builds a written scope management process, client communication templates and the specific language to have the conversation with existing clients. Most founders recovering their lost hours pay for the session in under a month.
How do I charge more for my creative work without losing clients?
Pricing confidence in creative businesses is almost always a communication challenge, not a commercial one. The Sharp Focus on Pricing Confidence session builds the specific language for your value, practises the pushback conversation and leaves you with a pricing framework and objection responses. Most founders who raise their fees properly do not lose clients. They lose the habit of discounting before anyone has even pushed back.
How do I stop being the bottleneck in my own business?
Being the bottleneck is almost always a structural problem, not a personal one. The Sharp Focus on Delegation session builds a task and decision ownership map, a briefing framework and a check-in structure that gives your team what they need to succeed without running everything back to you. The issue is rarely an incapable team. It is a handover that was never properly designed.
Perspective: the founder programme
What is the Perspective programme?
Perspective is a six-session coaching programme built entirely on the insights the Blindspot Founder Profile reveals. The first session explores your profile in depth. The middle sessions apply those insights to the specific areas of your business where your thinking is having the most impact. The final session, called Perspective, brings everything together into a clear plan for what comes next.
Why do I keep repeating the same patterns in my business?
Most recurring business problems are not strategy problems or market problems. They are thinking problems. The way you are wired to make decisions under pressure is the same whether you are running a five-person studio or a forty-person agency. Until you can see your thinking style clearly, the same patterns keep repeating. Perspective is the programme built to make those patterns visible and change them.
What is the difference between the 3 Month and 6 Month Perspective track?
The content, outcomes and support are identical. The difference is pace. The 3 Month Track has fortnightly sessions and suits founders who want urgency and momentum or have a specific deadline. The 6 Month Track has monthly sessions and suits founders who find a monthly commitment more manageable alongside a full workload. Both tracks include check-ins between every session.
How much does the Perspective programme cost?
The 3 Month Track is £2,750 and the 6 Month Track is £2,995. Both include the Blindspot Founder Profile. If you have already completed your profile, £295 is deducted from whichever track you choose. The 6 Month Track costs a little more because Kate is alongside you for twice as long, with more check-ins and between-session support throughout.
The Circle
What is The Circle?
The Circle is a curated peer advisory group. Six founder-led business owners, brought together through the Blindspot methodology, meeting monthly in person. The group is deliberately mixed across industries. Every member has completed the Blindspot Founder Profile. Runs in three-month cohorts with a minimum commitment of one full cohort.
Why does The Circle meet in person?
The conversations that matter most in a peer group do not happen on a screen. The trust, the honesty and the depth of connection that makes peer advisory genuinely useful are built in a physical room. Kate has facilitated both formats and the difference is not subtle. The Circle meets in person by design, not by default.
How much does The Circle cost?
Including the Blindspot Founder Profile, the three-month cohort is £1,200 paid in full or three monthly instalments of £425. Existing Founder Profile holders pay £995 in full or three monthly instalments of £350. The instalment option is a payment plan, not a rolling subscription. The full investment is payable regardless of attendance.
The Growth Partnership and Embedded Partnership
What is the Growth Partnership?
The Growth Partnership is a monthly 1:1 coaching retainer. Two 90-minute sessions per month, ad-hoc support via WhatsApp, voice notes and email in between, and a brief check-in between months. Built directly on the Blindspot Founder Profile. Minimum three-month commitment, then rolling with 30 days notice. £1,295 per month.
What is the Embedded Partnership?
The Embedded Partnership is the most comprehensive way to work with Kate. A monthly retainer combining ongoing 1:1 coaching with flexible sessions. Two coaching sessions or one Sharp Focus half-day each month, plus a full day in the business every quarter. Kate works with the founder and their team. Runs in three-month rolling blocks at £3,250 per month.
What is the difference between the Growth Partnership and the Embedded Partnership?
The Growth Partnership is primarily founder-level. Two 90-minute coaching sessions per month. The Embedded Partnership goes further in two ways. The monthly session format is flexible and a full day in the business is added every quarter on top. More importantly, the team is actively part of the engagement. Kate works with the people around you as well as with you.
The Blindspot Business Assessment
What is the Blindspot Business Assessment?
The Blindspot Business Assessment combines team profiles, individual debriefs and a half-day team workshop to map the full spectrum of thinking styles across a creative business. It gives the whole team a shared language for how they think, communicate and work together. The founder’s Blindspot Profile is a prerequisite. Available as a standalone product or as part of the Embedded Partnership.
How much does the Blindspot Business Assessment cost?
Pricing is based on team size. One to three team members: £695. Four to six team members: £1,395. Seven to ten team members: £2,350. Ten plus: bespoke pricing on request. All prices reflect a 20 per cent saving on individual profile pricing and include team profiles, individual debriefs and the half-day team workshop.
How do I improve team dynamics in a creative agency?
Most team friction in creative businesses is not personal. It is structural. People with genuinely different thinking styles operating without a shared language for those differences. The Blindspot Business Assessment gives the whole team that language through individual debriefs and a half-day workshop. Multiple teams have described the difference as something they could feel immediately, not over time.
Working with Kate
Who is Kate Scholefield?
Kate Scholefield is the founder of Blindspot for Business. She built, scaled and sold her own multi-six figure creative business over ten years. She holds a psychology degree and spent five years in a highly sensitive field studying how people think under pressure. She works exclusively with creative business owners in Surrey, Sussex and London.
Where is Blindspot for Business based?
Blindspot for Business is based in Surrey. Kate works with creative business owners across Surrey, Sussex and London. Most 1:1 coaching sessions can be delivered online or in person. The Circle peer group and the Blindspot Business Assessment team workshop are always delivered in person.
Does Kate have a coaching qualification?
Kate does not hold a formal coaching qualification. Her credibility comes from a psychology degree, five years working in a highly sensitive field studying human behaviour under pressure, and ten years building and running her own creative business. The founders she works with consistently describe her approach as the most specific and effective support they have received.
What types of creative business does Kate work with?
Kate works with founder-led creative business owners across branding, design, web, digital and video. Typically teams of three to fifty people, anywhere from three to twenty years into the business. She works with founders at every stage of that range because the thinking patterns that create blind spots are the same whether you are running a five-person studio or a forty-person agency.