- See What’s Missing
You already know something needs to change. You just can't quite see what it is.
You started this business to do creative work. To make things. To build something that reflected how good you are at what you do.
Somewhere along the way, that got buried under client management, proposals, team questions, onboarding, firefighting. You are doing everything except the thing that made you start. And however hard you work, the numbers at the end of the month never quite reflect the effort you put in.
You are not doing it wrong. You are doing it the same way you always have, in a business that has grown beyond the approach that built it.
It is the way you think.
Your instincts built this business. Those same instincts are creating your blind spots. And until you can see them clearly, nothing fundamentally changes.
The Blindspot Founder Profile makes them visible.
The most common thing I hear from founders when they first see their results is: I knew that about myself. But I had no idea it was affecting my business in this way.
- Kate Scholefield, Founder, Blindspot for Business
- Built For Founders
What is the Blindspot Founder Profile?
Most profiling tools are built for employees in corporate organisations. Myers-Briggs. DISC. Insights Discovery. Useful in their context. But that context is not yours.
You are not an employee. You are a founder. The decisions you make carry a different weight. The risks are yours. The identity is yours. The Sunday evening anxiety when something is not working is yours too.
The Blindspot Founder Profile is built specifically for that position. Every question is written for the business owner. The pressures, the decisions, the ambitions that come with having your reputation and livelihood on the line. Not adapted from something designed for a corporate HR team. Built from scratch for someone like you.
It takes 10 to 15 minutes online. Your results are ready within minutes. Then you and Kate spend 60 minutes in a 1:1 debrief unpacking exactly what they mean for your business. Not in theory. In practical terms, with real examples from the specific challenges creative business owners in Surrey, Sussex and London face every day.
Kate has run a creative business herself. She knows the difference between a positioning problem and a process problem. She knows what it feels like to be the person everyone needs a decision from. Which means when she reads your results, she is not working from a framework. She is working from experience.
- Understand Your Thinking
What will you find out about yourself?
Your results map your thinking across four profiles. Most founders have one or two that dominate their decision-making, often without realising it.
Profile
The Navigator
Your strength
You see the big picture with rare clarity. You know where the business is going before anyone else does.
Your blind spot
The present. The immediate needs of the team. The conversation that needed to happen last week.
Profile
The Driver
Your strength
You move fast, get things done and thrive under pressure. You know what winning looks like.
Your blind spot
The human cost of rapid decisions. The team member who needed more context before you moved on.
Profile
The Analyst
Your strength
You bring rigour and structure to every decision. Your business rarely makes the same mistake twice.
Your blind spot
Momentum. The opportunity that passed while you waited for one more data point before deciding.
Profile
The Connector
Your strength
You build teams people want to be part of. Your clients and team are loyal in a way that is hard to manufacture.
Your blind spot
The difficult conversation. The feedback that needed to happen weeks ago but still has not.
No profile is better than another. Every one carries genuine strengths and a specific blind spot. The most effective businesses are not led by founders who have no blind spots. They are led by founders who know exactly what theirs are.
- What’s Included
What you get
Included
- The full Blindspot Founder Profile assessment, completed online in 10 to 15 minutes
- Your personalised results report, delivered within minutes of completing
- A 60-minute 1:1 debrief with Kate, built around your specific results
- Follow-up notes from your debrief session
What changes
- A clear picture of how your thinking is shaping your business right now
- Language for the problems that have always felt personal but are actually structural
- Confidence in the decisions that have been keeping you stuck
- A starting point for every conversation that follows
- Who This Helps
Is this right for you?
It is right for you if any of these sound familiar:
• You’re fighting the same battles year after year and can’t work out why
• You know something needs to change but every time you try, it slips back
• You feel like the bottleneck in your own business but can’t see how to change it
• You’ve tried coaching before and it felt too generic, too theoretical, or too disconnected from how a creative business actually works
• You want someone in your corner who has actually built a business. Not just read about it
The Blindspot Founder Profile is the starting point for every coaching relationship at Blindspot for Business. It is available to anyone ready to look honestly at how they think and what that is costing them.
£295
One investment. The foundation for everything that follows.
Complete your profile once. Every future session, programme or conversation builds directly on what it reveals.
- Founder Feedback
What founders say about the experience
- Your Next Step
What happens after your debrief?
Most founders leave their debrief with two or three specific areas they want to work on immediately. From there, you choose what fits your situation right now.
A Sharp Focus session
Half a day with Kate tackling one specific problem completely. Scope creep, pricing confidence, onboarding or delegation. Something fixed, not just discussed.
Perspective
The full Blindspot Founder Programme. Six sessions that take you through the methodology and out the other side with a clear picture and a plan.
The Circle
A peer advisory group of six founders. Monthly in person. The conversations you have been missing.
The Growth Partnership
Ongoing 1:1 coaching built directly on your profile results. Two sessions a month, ad-hoc support in between.
- FAQs
Questions you might have
What is the Blindspot Founder Profile?
It is a psychometric assessment built specifically for founder-led business owners. It measures how you think across six dimensions of your business and maps your results across four thinking profiles. You complete it online in 10 to 15 minutes. Your personalised report is ready within minutes. Then you and Kate spend 60 minutes in a 1:1 debrief exploring what the results mean for your business specifically.
Is this like Myers-Briggs, DISC or Insights Discovery?
It draws on similar research foundations in the psychology of cognitive style and decision-making. The difference is specificity. Myers-Briggs, DISC and Insights Discovery are built for employees and organisations. The Blindspot Founder Profile is built for the business owner. Every question is written for your position. The decisions, pressures and ambitions that come with having your identity and livelihood on the line. You will not find corporate HR language here.
Why do I keep making the same mistakes in my business?
This is one of the most common questions founders bring to Kate. The honest answer is that most recurring business problems are not strategy problems or market problems. They are thinking problems. The way you are wired to make decisions under pressure is the same whether you are running a three-person studio or a fifteen-person agency. Until you can see your thinking style clearly, the same patterns keep repeating. That is what the Founder Profile makes visible.
Do I need to complete the Founder Profile before working with Kate?
Yes. The Founder Profile is the starting point for every coaching relationship. It means the very first session is already built on something real and specific to you rather than starting from scratch. Every conversation that follows is shaped by what it reveals.
I've tried coaching before and it didn't work. Why would this be different?
The most common reason coaching does not land is that it is too generic. Frameworks designed for corporate teams. Advice that could apply to any business in any sector. Kate has run a creative business herself. She started it, scaled it and sold it. She knows the difference between a positioning problem and a process problem. And the Blindspot methodology is built specifically for founder-led businesses. Not adapted from something designed for a different context entirely.
What does a blind spot mean in business?
A blind spot in business is the gap between how you think you are making decisions and how you are actually making them. It is not a flaw. It is the natural consequence of seeing the world through a particular lens. Every strength has a corresponding blind spot. The Navigator’s gift for long-term thinking means the present can go out of focus. The Driver’s speed means the human cost of rapid decisions goes unnoticed. Once you can see yours clearly, you can work with it rather than be quietly shaped by it.
How long does it take and what happens after I complete it?
The online assessment takes 10 to 15 minutes. Your personalised report is delivered within minutes of completing. Kate then contacts you to schedule your 60-minute debrief, which is where the real conversation begins. The debrief explores what your results mean in practical terms for your business and sets the direction for any work you choose to do together afterwards.
What is the Blindspot Founder Profile?
It is a psychometric assessment built specifically for founder-led business owners. It measures how you think across five dimensions of your business and maps your results across four thinking profiles. You complete it online in 10 to 15 minutes. Your personalised report is ready within minutes. Then you and Kate spend 60 minutes in a 1:1 debrief exploring what the results mean for your business specifically.
Is this like Myers-Briggs, DISC or Insights Discovery?
It draws on similar research foundations in the psychology of cognitive style and decision-making. The difference is specificity. Myers-Briggs, DISC and Insights Discovery are built for employees and organisations. The Blindspot Founder Profile is built for the business owner. Every question is written for your position. The decisions, pressures and ambitions that come with having your identity and livelihood on the line. You will not find corporate HR language here.
Why do I keep making the same mistakes in my business?
This is one of the most common questions founders bring to Kate. The honest answer is that most recurring business problems are not strategy problems or market problems. They are thinking problems. The way you are wired to make decisions under pressure is the same whether you are running a three-person studio or a fifteen-person agency. Until you can see your thinking style clearly, the same patterns keep repeating. That is what the Founder Profile makes visible.
Do I need to complete the Founder Profile before working with Kate?
Yes. The Founder Profile is the starting point for every coaching relationship. It means the very first session is already built on something real and specific to you rather than starting from scratch. Every conversation that follows is shaped by what it reveals.
I've tried coaching before and it didn't work. Why would this be different?
The most common reason coaching does not land is that it is too generic. Frameworks designed for corporate teams. Advice that could apply to any business in any sector. Kate has run a creative business herself. She started it, scaled it and sold it. She knows the difference between a positioning problem and a process problem. And the Blindspot methodology is built specifically for founder-led businesses. Not adapted from something designed for a different context entirely.
What does a blind spot mean in business?
A blind spot in business is the gap between how you think you are making decisions and how you are actually making them. It is not a flaw. It is the natural consequence of seeing the world through a particular lens. Every strength has a corresponding blind spot. The Navigator’s gift for long-term thinking means the present can go out of focus. The Driver’s speed means the human cost of rapid decisions goes unnoticed. Once you can see yours clearly, you can work with it rather than be quietly shaped by it.
How long does it take and what happens after I complete it?
The online assessment takes 10 to 15 minutes. Your personalised report is delivered within minutes of completing. Kate then contacts you to schedule your 60-minute debrief, which is where the real conversation begins. The debrief explores what your results mean in practical terms for your business and sets the direction for any work you choose to do together afterwards.
- Ready to see what's been hiding in plain sight?