Four Thousand Weeks by Oliver Burkeman

Oliver Burkeman's Four Thousand Weeks is a thought-provoking exploration of time management and the limitations of our existence. In a world obsessed with productivity and efficiency, Burkeman offers a refreshing perspective, arguing that our relentless pursuit of more can lead to a less fulfilling life.

The book's central premise is that we all have a finite amount of time on Earth - roughly four thousand weeks. Rather than trying to maximise our productivity, Burkeman suggests embracing this reality and focusing on what truly matters. He encourages readers to:

• Accept the inevitable: We will never have enough time to do everything we want.

• Embrace uncertainty: Life is unpredictable, and trying to control everything is futile.

• Prioritise wisely: Choose what truly matters and let go of the rest.

• Practice mindfulness: Be present in the moment and appreciate the simple things in life.

Four Thousand Weeks is a timely and important book that challenges our assumptions about time and productivity. It is a must-read for anyone who wants to live a more fulfilling and meaningful life. 

Applying some of these principles to my outlook on my own business, particularly the traps associated with efficiency and “inbox zero” has really helped me to set some new boundaries and learn to say NO more!